Nutcracker Research Ltd (NUTC), UK

Nutcracker Research is an insight and market strategy consultancy founded in 2013. The company routinely works on a variety of briefs and client challenges; ranging from in-depth analyses of cultural frameworks to latter-stage testing of new product prototypes.

The range of clients is as diverse as the topics covered, with strong working relationships with organisations in both the private and public sectors.

Particular expertise is held in:

  • Citizen safety in urban environments
  • Development of consumer-facing online solutions
  • Financial products, services and regulatory frameworks
  • Membership and professional organisations

Most recently, Nutcracker Research has contributed to a number of European Commission-funded projects (H2020) focused on developing online solutions to safeguard citizen safety in disaster and emergency situations.

In spite of being a relatively young company, Nutcracker Research has already worked on several multi-country projects; including a number of qualitative and quantititve projects across four continents.

Celia Callus, who founded and heads Nutcracker Research, has strong credentials and 15 years of experience in market research, having worked in established research agencies in both the UK and Malta prior to setting up the company.

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